SA: Global smartwatch market surges by 44% in Q2 2019


Strategy Analytics published its report on the smartwatch market in the second quarter of this year and the numbers are looking pretty good. The whole market expanded by 44% year-over-year – total shipments grew from 8.6 million in Q2 2018 to 12.3 million in Q2 2019.










Global smartwatch shipments Q2 2019 (m units)

Shipments

2Q18

2Q19

Apple

3.8

5.7

Samsung

0.9

2.0

Fitbit

1.3

1.2

Others

2.6

3.4

Total

8.6 (55.4% Y/Y)

12.3 (43.6% Y/Y)

Apple is still dominating the segment with 5.7 million shipped units, securing 46.4% of the market and posting a strong growth over the 3.8 million units for the same period last year. Samsung was the biggest gainer though, increasing its shipments more than twice to take second place from Fitbit with 2 million units (up from 0.9 million). Fitbit was actually unable to match its last year shipments and fell to third with 1.2 million unit.









Global smartwatch market share Q2 2019

Market share

2Q18

2Q19

Apple

44.4%

46.4%

Samsung

10.5%

15.9%

Fitbit

15.2%

9.8%

Others

29.8%

27.9%

The launch of the new Galaxy Watch Active2 will likely help Samsung further boost its performance in Q3.

Via



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