iPhone 11, Pro, Max: Where and how to preorder Apple’s new phone on Sept. 13


iPhone 11 Pro’s new colors. 


This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Apple just announced three new iPhones: the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. All three models will be available to preorder starting Friday, Sept. 13, and will be in stores a week later, on Sept. 20. In the past, ordering an iPhone was an all-night affair. You had to stay up late to order the exact minute the Apple Store went back online, and hope there weren’t any issues. Apple also announced that iOS 13 will be available on Sept. 19

The past few iPhone launches, however, have been relatively smooth. And to make it even easier, Apple has changed the time preorders start — letting you sleep in a little, instead of having to be up most of the night. 

That said, it’s still a good idea to preorder your iPhone as soon as possible to ensure you get it on launch day. Here’s everything you need to know about ordering the new iPhone this Friday.


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iPhone 11 prices

64GB 128GB 256GB 512GB
iPhone 11 $699 / £729 / AU$1,199 $749 / £779 / AU$1,279 $849 / £879 / AU$1,449 N/A
iPhone Pro $999 / £1,049 / AU$1,749 N/A $1,149 / £1,199 / AU$1,999 $1,349 / £1,399 / AU$2,349
iPhone Pro Max $1,099 / £1,149 / AU$1,899 N/A $1,249 / £1,299 / AU$2,149 $1,449 / £1,499 / AU$2,499

When can I buy them?

Preorders will start on Sept. 13, at 5:01 a.m. PT/8:01 a.m. ET. Orders will arrive the same day as retail availability on Sept. 20.


The new colors of the iPhone 11.

What colors will iPhone 11 come in?

The iPhone 11 will come in six colors: Black, green, yellow, purple, red and white. 

The iPhone 11 Pro and iPhone 11 Pro Max will come in midnight green, space gray, silver and gold. 

What will it cost me? 

iPhone 11

  • 64GB: $699/£729/AU$1,199
  • 128GB: $749/£779/AU$1,279
  • 256GB: $849/£879/AU$1,449

Order at: Apple | Apple UK | Apple AU | Verizon Wireless

iPhone 11 Pro

  • 64GB: $999/£1,049/AU$1,749
  • 256GB: $1,149/£1,199/AU$1,999
  • 512GB: $1,349/£1,399/AU$2,349

Order at: Apple | Apple UK | Apple AU | Verizon Wireless

iPhone 11 Pro Max

  • 64GB: $1,099/£1,149/AU$1,899
  • 256GB: $1,249/£1,299/AU$2,149
  • 512GB: $1,449/£1,499/AU$2,499

Order at: Apple | Apple UK | Apple AU | Verizon Wireless


Order direct from Apple

You can order your new iPhone through Apple’s website and the Apple Store iOS app. I recommend going in before the preorder starts and “favorite” the exact model you plan on ordering; it will speed up the process. Here’s are direct links to the Apple UK store as well as Apple’s Australian store.

US Carriers


Verizon will open preorders alongside Apple. The iPhone 11 starts at $29.16 per month for 24 months. The iPhone 11 Pro will set you back $41.66 a month, and the iPhone 11 Pro Max will cost $45.83 each month — both over the course of 24 months. Verizon is giving new customers who switch to the carrier a free iPhone 11, or $700 towards any new iPhone with a trade-in.


Visible will start selling the new iPhones on Sept 20. Orders will get a $200 Mastercard credit you can then use towards the overall cost of your phone, or to spend wherever you’d like.

As more retailers and carriers announce their preorder plans, we’ll update this post with the latest information. 

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